Advertising Campaign

Overview

In this project I created a digital advertisement campaign for Bath & Body Works, a popular global retail brand. The “Scents That Cast A Spell“ campaign is promoting a seasonal Halloween-themed line of fragrances and was designed to appeal to the brand’s key demographic of women aged 16-24. The typography I selected is a departure from the brand’s traditional typeface and I used spooky colour palette so the eye is drawn to the product image.

Project Details

Role:

Creative Direction & Graphic Design

Technologies:

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma

Skills:

Campaign Creation, Design

Year:

2024