Advertising Campaign
In this project I created a digital advertisement campaign for Bath & Body Works, a popular global retail brand. The “Scents That Cast A Spell“ campaign is promoting a seasonal Halloween-themed line of fragrances and was designed to appeal to the brand’s key demographic of women aged 16-24. The typography I selected is a departure from the brand’s traditional typeface and I used spooky colour palette so the eye is drawn to the product image.
SwiftFox Creative: Agency Brand Identity
I created this brand identity and logo for a fictitious creative agency specializing in digital marketing. I wanted to create a modern and distinctive emblem that could stand on its own with a contemporary sans-serif font that screams digital. The fox emblem is sleek and speaks to the speed and efficiency of the agency. The cool tones of the colour palette represent security, trust, and longevity, and all three primary colours provide excellent contrast for print and digital applications. I also highlighted the word fox within the brand name for a pop of colour and so that “swift creative” is reinforced on second glance.
Roam & Revel: Travel Magazine
Using my own collection of personal photography from a trip to Egypt, I created a first edition for a luxury travel magazine. I produced the entire issue, including editing and curating photography to promote a trip down the Nile from Alexandria to Luxor and the Valley of the Kings. The magazine also features original articles that I researched and wrote to tie into the photography of places I have actually visited, which include some of the world’s most coveted archaeological sites.
ClearPath: Accessibility App Concept
ClearPath is an app concept I developed to help people find accessible public places. Many Canadians do not realize how many public spaces do not even have accessible entrances, let alone barrier-free interiors and washrooms. After a workplace accident, I was forced to experience this first-hand. ClearPath is designed to be extremely user-friendly with a simplified but effective grading system for accessibility. Users can look up addresses in their community or use our map to find accessible businesses or public spaces.